I guess, the first reason to come to mind is because they have my favorite characters, but that's a pretty cheap reason. To me their characters were more believable in their world. I know that sounds odd because its a world with supermen and living gods, but hear me out. Marvel stories took place in New York City or at least visited regularly, and this was cool, but it took me out of it because I never saw spider-man swing through, the FF fight a Moleman, or the Avengers beat Loki in time square. See, Marvel took our world and built on top of it, where DC built their world, seemingly, from the ground up. Gotham was maybe a city I could visit and see some strung up bad guys hanging from a lamp post, or travel to Metropolis and see Superman fly by. The whole world was believable to the child me for this reason. It was a completely different world from the ground up, so everything meshed to me; real New York and Marvel New York did not.
Second, to me they had more action, and that was what I was looking for as a kid. Marvel was fine and all but all there characters were out of their costume almost as much as they were in them; this did not appeal to me. I remember reading some current random issues of Spider-man and X-men in the 90s, then I remember reading Green Lantern and Superboy around the same time and the DC stories grabbed me more because of the action.
Last, I have stuck with DC pretty well this long because it has grown with me. They have come out with those more mature stories that hook me now as opposed to the straight action that had me before. It seems the more I learn the more there is to learn, and I love that about the DCU.
Now, While I have digressed in the past by picking up some normal Marvel U books, this has pretty much been eliminated because of the Marvel price point. I'm not saying they are not good stories, I just cannot afford them.
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